CASE STUDY
Our challenge was to capture content within the context of the destination helping position the Cassowary Coast, Far North Queensland as the Adventure Tourism Capital of Australia.
- COMMERCIAL STRATEGY
- PROJECT MANAGEMENT
- VIDEO PRODUCTION
Vision
To be recognised as a leading adventure and lifestyle destination with diverse world-class natural experiences.
Mission
Empower the industry and community through leadership to ‘love the place we live’ in order to deliver a vibrant, sustainable and world-class tourist experience.
Marketing Objective
Position the Cassowary Coast as a desirable, stand-alone domestic and international all-year-round tourism destination.
Connect with visitors and inspire them to explore the region through lifestyle and adventure activities.
What we did
Secured and placed Red Bull Defiance, Australia’s largest and richest outdoor adventure race on the Cassowary Coast. The 2 day event was based at Mission Beach and made its way from Rainforest to Reef showcasing the region to over 150 athletes from around the world.
The event was broadcast on Red Bull’s digital and social channels with a final post produced content piece delivered on Red Bull TV. We leveraged the event using some of Australia’s highest profile influencers and media outlets such as Bondi Rescue, GQ Magazine, Mens Health, Wide World of Sport and Ch 7.
We then developed a series of POV content pieces with former Olympic athlete and winner of the inaugural Australian Red Bull Defiance Courtney Atkinson. Courtney is a Red Bull ambassador and influencer in the world of outdoor adventure making him the perfect fit.
Outcomes
Economic impact
$
Secured sponsorship
$
k
Media reach
million eyeballs
We connect
Brands with Fans
Melbourne
163 – 165 Eastern Rd
South Melbourne VIC 3205
Sunshine Coast
17 North Street
Caloundra QLD 4551