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CASE STUDY
STIHL TIMBERSPORTS® is an international extreme sports competition series. Its roots lie in Canada, the United States, Australia and New Zealand.
The world’s best axeman compete in national and international events featuring three axe disciplines and three sawing disciplines. Springboard, Underhand Chop and Standing Block Chop are the classic axe disciplines; Single Buck (single-man cross-cut saw), Stock Saw (standard chain saw) and Hot Saw (tuned, customised chain saw with up to 80 horsepower) are the sawing disciplines.
- COMMERCIAL STRATEGY
- PROJECT MANAGEMENT
Our Challenge
To elevate the profile of the Australian Stihl Timbersports events by developing a family friendly stand alone event program that could secure national media coverage and promote the host city.
Our Thinking
Develop an event that has economic appeal to the host city and secure funding to commensurate this value. Furthermore develop an entertainment program around the core competition including bars, food, DJ’s, kids rides and live performances.
Our Solution
By developing these assets for Stihl that drive economic and community benefits we are able to execute a series of events that are an ongoing global benchmark for the brand.
Outcomes
Avg attendance
per event
Avg
$
mil
PR media value per event
Avg
$
k
Revenue per event across F&B, merchandise and entertainment
We connect
Brands with Fans
Melbourne
163 – 165 Eastern Rd
South Melbourne VIC 3205
Sunshine Coast
17 North Street
Caloundra QLD 4551