CASE STUDY
STIHL Timbersports
- COMMERCIAL STRATEGY
- PROJECT MANAGEMENT
Timber & Tucker
STIHL TIMBERSPORTS® is an international extreme sports competition series. Its roots lie in Canada, the United States, Australia and New Zealand. Today the world’s best athletes
compete in national and international events featuring three axe disciplines and three sawing disciplines. Springboard, Underhand Chop and Standing Block Chop are the classic axe disciplines; Single Buck (single-man cross-cut saw), Stock Saw (standard chain saw) and Hot Saw (tuned, customised chain saw with up to 80 horsepower) are the sawing disciplines.
Objectives
- To elevate the profile of STS and make it a stand alone event
- To create an additional entertainment program that will attract a family friendly audience
- Promote the STIHL TIMBERSPORTS® Australian Championship and secure national media coverage
- To promote destination Gold Coast
Outcomes
- 150 athletes and staff travelled specifically to this event
- Attendance 13,000
- $1 million PR Media Value
- FREE Community Event
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21 Abbotsford St, West Melbourne 3003