CASE STUDY
Red Bull Defiance
- COMMERCIAL STRATEGY
- PROJECT MANAGEMENT
Rainforest to Reef
Red Bull Defiance combines four of the best sports – kayaking, mountain biking, trail running and white water rafting, over a two-day race through the Cassowary Coast’s stunning rainforests, mountaintops, and the Great Barrier Reef, unsurprisingly you end up with a stunning race. The Mission Beach event is Australia’s richest Outdoor Adventure Sport prize pool and attracts professional athletes from all over the world.
Objectives
- Secure a host city for the Red Bull Defiance Event within an iconic Adventure Tourism location
- Build the commercial strategy for the event
- Secure Funding from the host the region
- Position the Cassowary Coast and North Queensland as an Adventure Tourism Capital of Australia
Outcomes
- Secured Host Venue (Mission Beach)
- Venue Sponsorship $240k
- Global Media Launch
We connect
Brands with Fans
21 Abbotsford St, West Melbourne 3003