CASE STUDY
The Essendon Football Club each year play in one of the most recognisable fixtures on the calendar to honour our ANZAC’s. Jersey Road was charged with developing a special event marketing campaign to launch the iconic Essendon ANZAC Guernsey for the game against the Collingwood Football Club. The campaign aimed to pay tribute to our ANZAC’s and connect the club with its fanatical fan base.
- VIDEO & PHOTOGRAPHY
- MARKETING CAMPAIGNS
- CREATIVE DESIGN
Our Challenge
To develop an iconic campaign to honour our ANZAC’s, showcase the special event Guernsey and connect the brand, club and fans.
Our Thinking
Through a comprehensive creative process across photography, design and video production, hero the Guernsey, player and club supported by powerful and relevant messaging.
Our Solution
Was the successfully delivery of an entire end to end marketing campaign utilising EDM’s, digital, print, signage, video and P.O.S delivering a YOY revenue increase of 34% and doubling the amount of online purchase transactions during the same period.
We connect
Brands with Fans
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