CASE STUDY
The Brisbane Cycling Festival is the city’s newest festival with professional, amateur and mass participation events owned by Tourism Events Queensland and Brisbane Economic Development Agency. The festival includes live performances, stunt riders, music, food and fun. Thousands of people enjoy the festivities with sponsor activations, cycling activities and fun for the entire family.
- COMMERCIAL STRATEGY
- PROJECT MANAGEMENT
- WEB DEVELOPMENT & DESIGN
Our Challenge
To build a new asset for Brisbane including brand, digital, social and activation platforms including asset roll out. Develop the marketing and commercial strategy for the Festival and execution of this strategy.
Our Thinking
To develop a brand, messaging and festival to compliment the partner events, city and connect with the audience – WATCH, PLAY, STAY. Deliver an international, interstate and intrastate marketing plan to deliver economic impact.
Outcomes
Secured
New commercial, media and promotional partnerships
Media exposure of
New commercial, media and promotional partnerships
Media exposure value of
$
Million
We connect
Brands with Fans
Melbourne – Head Office
21 Abbotsford St
West Melbourne VIC 3003
Brisbane
20 Kingfisher Lane
East Brisbane QLD 4169