CASE STUDY

The Tour de Brisbane showcases Brisbane as an international cycling destination to people from all over the world from elite riders, to weekend warriors, to families and kids.  The unique, closed road, inner city course offers a number of distances and attracts participants of all abilities from all over the World.

  • CREATIVE DESIGN
  • PROJECT MANAGEMENT
  • VIDEO PRODUCTION

Our
Challenge​

Was to rebrand and develop the messaging, marketing plans and assets for all of the Tour de Brisbane events so that consumers could easily identify the ride of choice that suited their interest and ability.

Our
Thinking

To use a range of imagery and creative messaging to connect each of the events with their target audiences. Differentiating the colour pallets to distinguish the categories also helped build the identity of each ride.

Our
Solution

A complete roll out of creative assets from web/social, outdoor billboards, flyers, posters, EDM’s and a TVC converting over 3,000 participants in the first year.

We connect
Brands with Fans

Melbourne – Head Office
21 Abbotsford St
West Melbourne VIC 3003

Brisbane
20 Kingfisher Lane
East Brisbane QLD 4169

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