Essendon Football Club

The marketing campaign aimed to increase brand awareness and focused on bringing the brand, club and fan together through a ’Timeless’ campaign across the club and retail network.

Starting with the Guernsey launch, the use of tactical messaging allowed the campaign to evolve throughout the season, marketing the special event programs, player and club milestones and at the same time driving the retail calendar.

We focused on the ISC brand elements to drive the campaign messaging and visual hierarchy. Integration of the ISC brand device, tag lines, logo positioning, and official apparel partner designation made up the campaign.

There is flexibility to incorporate club messaging, fonts and brand elements that further incentivised clubs to support the campaign.